Appboy’s New Customer Segmentation Product Helps Mobile App Developers Re-engage Users

Appboy, the maker of a suite of customer relationship management (CRM) tools for mobile app developers, is now offering a new customer segmentation product that lets developers slice their audience into groups based on who they are and how they behave. After doing so, developers can then use other Appboy tools to target those users in different ways using push notifications, emails, and in-app messages.