News & Insights
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By Brock Blake
Recently, I had the pleasure of meeting and getting to know the owner of a bar in Utah called Legends Sports Pub. More than just a watering hole, they’ve built a solid reputation in the area as the place to gather to watch college and professional sporting events. For the last 10 years, owner Lisa Forman and her staff have built a loyal following, often filling the place to capacity with sports fans while getting to know their customer base by name and drink order. Even though she’s an avid University of Utah fan (a longstanding rival of my BYU Cougars), Lisa and I had a great time talking all things sports and business.