Build.com Stops Online Journey Hijacking, Sees Sales Increase

By Joe Keenan

The appearance of unauthorized ads injected into consumer browsers that redirect website visitors to competitor products and promotions — i.e., online journey hijacking — has been an issue for many online retailers’ businesses, Build.com being no exception. The online seller of home goods was finding that 20 percent of its traffic was being exposed to an infected site, obviously impacting Build.com’s sales.

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