News & Insights
Blumberg Capital portfolio news, startup growth resources and industry insights
Case Study: Namogoo helps ASICS prevent invasive ads and boost conversion
Nov 18, 2019
In 2017, footwear brand ASICS was approached by Namogoo, a SaaS company that helps prevent Customer Journey Hijacking on the websites of online retailers. After setting up an introduction meeting with Jason LeBoeuf, ASICS’ director of eCommerce, and his team, Namogoo was able to show the shoe brand just how many invasive ads had secretly been injected onto its site.