CMO interview: How Hootsuite’s global marketing chief holds her strategic seat at the executive table

By Nadia Cameron

Marketing leaders who can think strategically about growth, digital and bring the customer voice to the executive table are the ones being allowed to colour outside their box, Hootsuite’s global CMO, Penny Wilson, believes.

“Sometimes you have a CEO that embraces that; sometimes you’re not allowed to colour outside your box,” she tells CMO.

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