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Direct-to-Consumer Brands Are Winning at Personalized Messaging. Here’s Why

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By Stephanie Miles

 

Direct-to-consumer brands are having a moment. Brands like Warby Parker, Glossier, Casper, and Dollar Shave Club are raising hundreds of millions of dollars, and they’re using that funding to compete head-to-head with more traditional brick-and-mortar retailers.

 

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