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Home > News & Insights > Doubleverify launches a new way to measure online ad effectiveness

Enterprise Software

Doubleverify launches a new way to measure online ad effectiveness

Jan 8, 2020

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By Anthony Ha

 

Until now, DoubleVerify was known for helping advertisers to eliminate fraud and ensure their ads are running in brand-safe environments. This week, at the Consumer Electronics Show, it’s launching a new technology designed to measure whether those ads are actually effective.

 

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