Expert: What Apple’s new features really mean for brands

By Kristina Knight

With Apple’s updates to their iOS platforms, new phones, and other device upgrades, many brands are now wondering how to make Apple’s upgrades work better for them. One expert dives into the details.

Kristina: Rich messaging is one of the bigger updates to the Apple infrastructure, as far as brands are concerned. What do these updates really mean for business, and how can brands take advantage of them?

Marissa Aydlett, VP of Marketing, Appboy: Notifications are a great way to pull users into brand experiences, connect campaigns and experiences together, and boost engagement and value exchange between a user and a brand, ultimately building a long-term relationship and loyalty.

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