Facebook Is Changing Its News Feed Algorithm to Focus Less on Publishers’ Content

By Marty Swant

Expect to see more pictures of your friends’ pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news.

In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the social network is starting to de-emphasize news in favor of posts from friends and family. Facebook, in a blog post today, said it plans to make a number of changes to its news feed algorithm to help users see more posts relevant to their personal lives.

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