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FirmPilot Closes $7M to Empower Law Firms and SMBs with AI-Driven Marketing


FirmPilot, the AI marketing engine for law firms, today announced it has closed $7M in funding to help services-based SMBs increase revenues with AI-driven digital marketing. Blumberg Capital, an early investor in marketing-tech leaders such as Braze (Nasdaq: BRZE) and DoubleVerify (NYSE: DV), led FirmPilot’s latest Series A round, with participation from new and existing investors Valor Ventures, SaaS Ventures, FJ Labs, and Connexa Capital. The company raised Seed funding in 2023.

Founded by marketing and AI veterans, FirmPilot uses AI to empower services-based SMBs like law firms with a modern way to efficiently and effectively increase their online visibility and direct inbound interest from prospective clients. Every hour, more than 1,000 people in the U.S. search online for legal help, and 75% of people searching online don’t scroll past the first page of results. Law firms, as well as other services-based SMBs such as dentists, plumbers, electricians, veterinarians, and chiropractors, rely on online search and other digital marketing channels as their primary source of customer acquisition. For the 425K law firms in the US, legacy practices of retaining traditional marketing agencies or manually managing marketing channels are often costly, low ROI and not built for busy, non-marketing professionals.

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