Fourpost’s Plan To Revamp Physical Retail

The problem with contemporary physical retail, according to Fourpost Founder and CEO Mark Ghermezian, is that it has simply failed to keep pace with direction and push of modern retail. Consumers have seen everything brick-and-mortar has to offer as of 2018, and it seems that time and again they have found it lacking.

And if the customer isn’t happy, Ghermezian, the brands trying to reach them aren’t going to be all that happy either — since the point is to delight the customer into converting. Fourpost is an attempt to get physical retail back in line with the times, giving shoppers a different type of retail experiences by offering them a single shopping location designed to be a “Studio of Shops.”

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