Fragrance retailer uses AI to manage price and promotions internationally

By Deena M. Amato-McCoy

Douglas is creating a new pricing strategy that focuses on its customer segments, even those in other countries.

Fragrance retailer Douglas is expanding its breadth, both online and through brick-and-mortar locations. To manage its business across 19 European countries, Douglas is partnering with Revionics to create a more dynamic pricing across its international operations.

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