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Fragrance retailer uses AI to manage price and promotions internationally

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By Deena M. Amato-McCoy

 

Douglas is creating a new pricing strategy that focuses on its customer segments, even those in other countries.

 

Fragrance retailer Douglas is expanding its breadth, both online and through brick-and-mortar locations. To manage its business across 19 European countries, Douglas is partnering with Revionics to create a more dynamic pricing across its international operations.

 

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