Fraud Follows The Money To TV: DoubleVerify’s Woolway

By Robert Andrews

If you thought your connected TV was fraud-free, Steven Woolway has some data points for you.

“We identified – just this year, in the first half of this year – 800 fraudulent apps. That was more than we identified in all of 2019,” says Woolway.

He should know. As EVP, Business Development, at fraud and viewability ad-tech vendor DoubleVerify, Woolway is charged with answering a growing volume of ad buyers’ questions over a practice that, until recently, connected TV was believed to be immune from.

In this video interview with Beet.TV, Woolway explains the scale of TV ad fraud – and what can be done to stop it.

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