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Google Agrees to YouTube Metrics Audit to Ease Advertisers’ Concerns
Feb 21, 2017
By Mike Shields
It’s tax season for Americans, and apparently it’s audit season for digital media.
Alphabet Inc.’s Google is committing to a series of audits for its web video powerhouse YouTube by the ad industry’s measurements watchdog, the Media Rating Council. Less than two weeks ago, Facebook also announced it had agreed to have some of its ad metrics audited by the MRC.