Halftime is Halftime

The biggest game of the year attracts millions of avid smartphone users each year. That means that even though we’re tuned into the action, you can bet that we’ll still be using mobile apps before, during, and after the game.

This puts brands in an interesting position. With millions connected all at once, they have a big opportunity to increase app usage, brand awareness, conversion rates, and make the Sunday of the big game one of the most valuable days of the year.

To help marketers prepare for next year’s game, Appboy has taken a look at how consumers use mobile during game day. In this infographic, you’ll see how this year’s game impacted mobile user engagement in different verticals and how consumer behavior is influenced by game day festivities.

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