Hootsuite CMO Penny Wilson On Social And Data-Driven Marketing

By Aland Hart

During this episode of “Marketing Today,” I interview Penny Wilson, the chief marketing officer at Hootsuite, the social media software company that enables users to integrate digital profiles and share scheduled content, run online campaigns, and manage analytics. With a degree in computer science, Wilson offers a unique perspective on social media and marketing that is steered by data.

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