Hootsuite Partners With Social Ad Networks, Ups Engagement

By Gavin O’Malley

Expanding its own network, Hootsuite is expected to announce alliances with several social ads networks and referral partners, on Tuesday.

New business allies include Publicis subsidiary Popimedia, AdEspresso,  Kenshoo, Adaptly, Nanigans and Mediative. “These six companies allow us to offer the best — and most — social ad solutions to our customers,” Omar Kaywan, Senior Global Partner Manager at HootSuite, said on Monday.

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