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Hootsuite, the most widely used social media management platform, today releases a new report in partnership with market research firm Telsyte, examining the attitudes towards social media across the financial services industry in Southeast Asia.
The study, which surveyed 109 financial services leaders across Asia Pacific, found that 82% of leaders believe brand perception and trust is positively impacted by social media. However, corporate policies, legacy attitudes, and legislation issues are impacting the adoption of social media and resulting in missed business opportunities.