Hot Seats: How Furniture Makers are Catering to Millennials

By Malcolm Harris

In a studio apartment in downtown Philadelphia, off Rittenhouse Square, I stood awaiting a product demonstration. Stephen Kuhl, a founder of the start-up Burrow, apologized that he had only a beta version to show me — the actual production model would feature some minor aesthetic tweaks. The other founder, Kabeer Chopra, motioned for me to give it a try. I sat down. It was definitely a couch.

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