How Namogoo Is Preventing ‘Online Journey Hijacking’ For Top E-Commerce Brands

By Amit Chowdhry

Namogoo is a technology company that helps online retailers solve a newly-defined problem faced by top e-commerce brands – Online Journey Hijacking.

What is Online Journey Hijacking? When a consumer is browsing on an e-commerce site, they might be exposed to unauthorized, injected pop-ups and banner ads that promote similar products to what they were shopping for. These are not served by the online retailer and are actually driven by malware that is injected into a consumer’s web browser or device. The unwanted distractions damage a retailer’s brand reputation and divert customers away to competitor sites – leading to losses in revenue for retailers and an interrupted customer experience for shoppers.

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