How to Drive Innovation in Every Corner of Your Company

By Bill Magnuson

When new team members first join our company, I like to remind them that the Software-as-a-Service industry, otherwise known as SaaS, is as much an innovation in billing as it is in software. Why do I tell them this? It’s a reminder that the door to innovation is open to everyone in any department, not just our Product and Engineering teams. Anyone can use the tools of research and development and innovation, and everyone should challenge themselves to do so. To foster and sustain a company-wide culture of innovation, it’s on business leaders to make this message a continuing priority.

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