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How to Make a Business Case for Content


By Michelle Manafy


Some annual performance reviews are worse than others. Mine is pretty standard: Fill in a form, boss returns it with comments, have a call to discuss. Spoiler alert: I still have my job, so things typically turn out OK. However, my boss asked a question early on in my most recent review that stopped me dead in my tracks. I believe I experienced something akin to existential dread. OK, maybe that’s excessive. But it shook me.


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