News & Insights
Blumberg Capital portfolio news, startup growth resources and industry insights
By Tobi Elkin
InMobi, an ad-tech firm that helps consumers discover new products and services by offering personalized ads on mobile devices, has been fairly active lately. The company — which captures and uses real-time mobile analytics from about 1.5 billion unique mobile devices to identify insights like the best time of day to serve an ad, or the best format to achieve a rendered ad (not simply a served ad) — has doubled down on viewability.