InMobi Bullks Up On Viewability Via Partnerships with Moat And DoubleVerify

By Tobi Elkin

InMobi, an ad-tech firm that helps consumers discover new products and services by offering personalized ads on mobile devices, has been fairly active lately.  The company — which captures and uses real-time mobile analytics from about 1.5 billion unique mobile devices to identify insights like the best time of day to serve an ad, or the best format to achieve a rendered ad (not simply a served ad) — has doubled down on viewability.

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