Know What Your Shoppers Want: A Road Map for the Right AI-Driven Pricing and Promotions

By Cheryl Sullivan

Much has changed in the retail landscape, from the relentless rise of the power of the shopper vs. the retailer, to an explosion of online and brick-and-mortar competitors, to the ease with which consumers can compare prices and promotions across all channels, brands and retailers with a few taps on their mobile device. Some core truths persist, however. Recent Revionics-commissioned global shopper studies conducted by Forrester Consulting found that for the majority of consumers, price is the single most important factor in determining where they shop — and this applies across multiple retail sectors, including DIY, grocery, apparel and discounters.

Read more.