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Managed Care Innovator: Jake Frenz


By Dean Celia


Jake Frenz, founder and CEO of SmithRx, a pharmacy benefit manager (PBM) created in 2016 believes his company’s business model, technology know-how, and data infrastructure significantly differentiates it from more established and familiar PBMs. First Report Managed Care recently sat down with him to discuss his background, the PBM space in general, challenges of managing pharmacy benefits, and what is needed in Washington, DC, and in the private sector to drive meaningful change.


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