Mobile Prepaid Startup Goes, Well, Mobile

By: Mary Wisniewski
Despite the popularity of digital banking, consumers still seem to crave a physical launchpad – a place where they can go to get things started.

A startup geared toward the prepaid market thinks it has found a way to effectively bridge the gap between high-touch onboarding and all digital experience: operating like a food truck.

Bee is sending representatives, a truck and tables to city streets at set times and days to woo passersby. Rather than peddle Vietnamese gourmet sandwiches or overpriced cupcakes, the company is pitching potential customers on a mobile prepaid account…read more.