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Forty-four percent of online shoppers are using a smartphone as their device of choice and are multitasking while making purchase decisions, according to a survey by Namogoo.
The survey revealed that a majority of consumers are engaged in other activities while shopping. Fifty-seven percent of respondents said they make purchases while at work, 51% actively shop while conducting household chores and others do so while dining out (22%), running errands (22%) or commuting to work (19%).