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The social media juggernaut has increasingly gained momentum over the past few years and the pace of adoption has been astonishing. 70 percent of all internet users are now on Facebook and consumers spend more time on Facebook than any other web property. And this is a global phenomenon. Some countries such as Israel, Argentina and Turkey are heavy “social networkers” with over 10 hours spent per user per month on social networking sites. The U.S. average is about seven hours. As this fire continues to spread, it is natural for an entrepreneur to want to leverage this mega-trend to build a business. So there have been a flood of “social” companies that have arrived on the scene. It doesn’t take a lot of heavy lifting to attach the word “social” to your business, but it does take creativity and domain expertise to create a truly disruptive business.