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Delivering booze is a tough business. It’s heavily regulated, only customers of a certain age can buy it and the sale of it is governed by a three-tiered system wherein producers can only sell to wholesalers, who can only sell to retailers, who are the only ones allowed to sell to consumers.
And that’s before you throw in the esoteric liquor laws of state and local jurisdiction. Take, for instance, that nearly 100 years post-Prohibition, there are still eight towns in Massachusetts where the sale of alcohol is illegal.