Social media drove more referrals than search for 2015’s biggest news stories

By: Mark Sullivan

Publishing analytics provider Parse.ly wanted to find out where web traffic for 2015’s top news stories came from — search engines or social networks.

The company found that social media continues to account for a large and growing portion of traffic, depending upon the content of the news story.

Parse.ly tracks and analyzes the site traffic of more than 400 publishers, including Business Insider, Reuters, The Atlantic, and New Republic…read more.