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Fourpost is putting its hat in the retail arena, but not via the typical model.
The company will make its debut on Nov. 1, opening spaces at the two largest malls in North America: Mall of America in Bloomington, Minnesota, and West Edmonton Mall in Alberta, Canada. Fourpost’s retail model will include a collection of “studio shops” and eatries designed to connect local businesses, digital natives and other emerging brands with shoppers. The New York City-based company expects to open several additional locations in 2019 across the nation.