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By Sujan Patel
As a fellow marketer, I’m sure you’d agree that generating a consistent stream of engaging content across multiple marketing channels is exhausting. Combine that with the steadily-increasing number of companies generating their own content (76% of marketers plan to produce more content in 2016), and you’ll see an obvious need to supplement your efforts.
I recently spoke with Tomer Tagrin, co-founder of the user-generated content marketing platform YOTPO, and we explored in an increasingly-effective way to hook prospective customers, boost traffic, and increase sales: user-generated content.