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The state of e-commerce in 2015


By: Aimee Millwood

The way consumers are finding products, interacting with brands, and making purchase decisions is changing. Thanks to Twitter and Facebook, a small business doesn’t only have to rely on SEO to compete with their larger competitors. Larger retailers are able to spotlight specific products in front of a relevant audience using data insights. Businesses are marketing smarter as a result of consumers gaining the ability to make more informed decisions.

This week, Yotpo released its first annual State of e-commerce benchmark report….read more.

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