‘Wait, that was a robot?’ Lending company reels in sales prospects with intelligent email agent

By Paul Gillin

Like many companies that cater to small business, Fundbox Inc.’s website is a primary source of sales leads. The company, which makes short-term loans available to business owners who are having temporary cash flow problems, makes it easy for visitors to create an account with just an email address, phone number and password. But the downside of such simple sign-up is getting those visitors ever to come back.

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