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What an $85 Yukon watermelon can teach about building a global business
Sep 9, 2016
By Ryan Holmes
Years ago, a friend of a friend of mine was living in the Yukon. He spent some time north of the Arctic Circle, in a tiny community that was only accessible by plane (except when the ice road was open in winter). One day, an unexpected delicacy showed up in the local store: a watermelon.
It’s no secret that fresh food can be pricey in Canada’s far north. In this particular community, eggs are $8 a dozen at the local grocery store. Apples are around $6 a pound. Soft drinks are a luxury. But this watermelon was in a class of its own.