What’s the State of Brand Safety in 2018?

By  Kelsey Sutton

At the Cannes Lions Festival of Creativity in June, Unilever CMO Keith Weed, a leader in the ad industry’s attempts to tackle a fragmented and opaque ad environment, gave brands a warning: lose trust and risk it all.

“Trust is everything for a brand,” Weed said. A brand without trust, he added, is simply a product.

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