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Why Those Pesky Unauthorized Ads Could Be Stealing Money from Brands
Mar 19, 2018
By Lauren Olsen
As possessing a strong e-commerce platform becomes increasingly important for footwear brands and retailers, so does protecting its assets. Ohad Hagai, SVP of marketing at Namogoo — a tech company that focuses on identifying and blocking unauthorized ads for clients such as Asics and Schuh — weighed in on what his team describes as online “journey hijacking.”
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