Why Those Pesky Unauthorized Ads Could Be Stealing Money from Brands

By Lauren Olsen

As possessing a strong e-commerce platform becomes increasingly important for footwear brands and retailers, so does protecting its assets. Ohad Hagai, SVP of marketing at Namogoo — a tech company that focuses on identifying and blocking unauthorized ads for clients such as Asics and Schuh — weighed in on what his team describes as online “journey hijacking.”

Read more.