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Women in Business Q&A: Tena Melfi, CoverHound


By Laura Dunn

Tena Melfi joined CoverHound in April 2016 as Chief Revenue Officer. 

Tena began her career as a management consultant where she gained experience across a wide range of industries including publishing, utilities, retail and financial services. In 1999 she joined Electric Insurance Company (EIC), a subsidiary of GE, and launched her career in insurance. While at EIC, Tena lead the executive team in defining a Corporate Mission and Personal Lines Vision. In 2005, Tena joined Homesite Group Inc., now a division of American Family Insurance. As the Director of Business Development, Tena established and optimized carrier partnerships and assessed new B2B distribution channels. In 2007, Tena joined Allstate Insurance Co. and took on the responsibility of building and leading an internal general agency, Ivantage, for Allstate. At USAA, Tena served as the executive leader of the USAA Insurance Agency for 5 years. Over the course of her tenure, she implemented solutions to enhance agency operations, improve member experiences, grow the volume of members served and develop the Agency’s bench strength. Tena, with her team, achieved significant operational process savings, grew members served by over 35% and annually exceeded revenue and profit targets.

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