Yotpo Enriches Mailchimp Email Experiences with Reviews and Rewards

In a 2019 nationwide survey of American consumers, email was voted a top marketing channel in generating purchase consideration, behind only a brand’s own customers, via reviews and word of mouth. Capitalizing on these factors, Yotpo, provider of innovative commerce marketing solutions for direct-to-consumer brands, is announcing a suite of integrations to improve targeting and content for Mailchimp, a leading marketing platform for small business.

Read more.