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Yotpo Scrubs Online Reviews to Reveal Consumer Sentiment, Satisfaction
Jul 30, 2018
Retailers take heed: It might be the words within online consumer reviews that are more important than the star rating. As part of an analysis to garner consumer behavior insights, content marketing solution provider Yotpo scrubbed more than 20 million product and shopping reviews in the U.S., the U.K., Germany, Scandinavia, France, Spain and Italy using the same artificial intelligence technology used in the company’s platform.