We are proud to be among the first investors and long-term partners to industry leaders who are empowering individuals and businesses through the innovative use of AI and other transformative technologies.
Prescient AI was started by Michael True and Cody Greco, who set out to solve marketing attribution challenges in the new world of privacy-first internet. The Prescient platform leverages one-of-a-kind probabilistic models to enable DTC brands to confidently forecast the impact of ad spend and uncover their most effective campaigns. Built on the philosophy that consumers’ privacy matters, Prescient believes marketers still deserve the ability to run effective brand advertising. That requires tools for unbiased attribution, understanding how ad spend affects other channels, and optimizing campaigns across every platform.