By Sophia Kunthara
The company, which is based in New York, helps brands and agencies, marketplaces, and publishers analyze data and measure impact of media and advertising. The company counts more than 1,000 advertisers and partners on its platform, with more than 3.2 trillion transactions measured in 2020, according to the S-1. It competes with companies like Improvely, Integral Ad Science and Forensiq in the analytics and ad fraud detection space.
DoubleVerify was founded in 2008 and raised funding from investors including Blumberg Capital and IVP. Providence Equity Partners acquired a majority stake in DoubleVerify in 2017, and the company most recently raised a $350 million private equity round led by Tiger Global Management in October 2020.