DoubleVerify-YouTube Reaffirm Their Commitment For Safer Metric-Based AdTech Landscape

DoubleVerify provides measurement capabilities to its customers when they advertise on YouTube. Circa 2016, the company had previously partnered with the video hosting giant to offer measurement of viewability and fraud. Last week, both the companies partnered again to offer measurement of brand safety and suitability. This substantially bolsters DoubleVerify’s measurement platform to offer marketers a bird’s eye view on campaign effectiveness.

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