Brands versus publishers: Who’s winning with data?

By Ayesha Salim

Whether you are a brand or publisher, it’s a tough time to be figuring out how to reach and retain audiences with content. Numerous publishers this year have restructured their business operations as print advertising continues to decline.

Now brands are increasingly getting into storytelling but adapting a publisher mentality and getting comfortable with data has been far from easy, according to Clare Carr, VP of marketing at data analytics company Parse.ly.

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