By Kimberly A. Whitler


An important priority for boards, CEOs, and CMOs across industries is to drive a digital transformation for their firms. But this is easier said than done. To better understand how firm leaders can scale their digital operations, I turned to Penny Wilson, CMO of Hootsuite. The following are her thoughts, as a C-level leader of a firm anchored in the digital space, on how to embrace and lead digital transformation.


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