By Aaron Orendorff
Few things are as heretical in branding as saying “No” to the question of monetization. After all, money’s the point, right?
Well, yes… and no.
Obviously, adopting a just-do-awesome-stuff-and-the-money-will-follow approach is dangerous. Equally dangerous, however, is the monetize-everything-you-and-your-business-do mentality. Why? Because people hate it, especially on social media.