By Jason Harris – Evangelist at Panoply
Research company Forrester identified the need for small- and medium-businesses to better manage and study their data in their recent report on “Insight Services.” According to Forrester, 80% of companies will utilize their data to learn more about their business through “Insight-as-a-Service (IAAS)” mechanisms in 2018.Growing a business is all about questions and answers. What are customers buying what products or services? Where and when are they buying? How quickly can your business complete operations and logistics functions based on supplier trends? How responsive is your audience to the brand communications you’re sending out on various marketing channels? What ads are performing best, and how can we replicate their success? Start looking at Insight-as-a-Service (IAAS) for the path to success.