Mobile App Use Before, During, and After the Big Game on Super Bowl Sunday

By Ayaz Nanji

Consumers use apps on their mobile devices more than normal on Super Bowl Sunday, but use drops during the game itself, according to recent research from Appboy.

The report was based on Appboy platform usage data from consumers in the United States who used hundreds of different apps on Super Bowl Sunday last year (February 7, 2016).

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