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Today, being active on social media is key to an effective marketing strategy. It’s an easy, free way for brands and publishers to market themselves to hundreds, thousands, or (if you’re really good) millions of potential consumers. Still, social media marketing is a delicate game — tweeting random posts with irrelevant hashtags at inopportune times is not going to help. In fact, it might even hurt your reputation.
So, whether you’re new to the social media game or you’ve been in the game a while but are just looking to learn a few new tricks, read on to see how you can quickly grow your audience and boost engagement rates.