Ask The CMO: Penny Wilson On Marketing In The Age Of The Individual And The Need For ‘StoryLiving’

By Billee Howard

We have moved from the age of experience to the age of the individual. Never has it been more vital for organizations to have a brand purpose and seek to live it and breathe it in all they do-both inside and outside of their companies. As a result of these sea changes, the idea of not just storytelling but ‘storyliving’ emerges in the foreground, as does the need not just for personalized exchanges, but rather hyper-personalized experiences.

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